Start with the problem. Envision the outcome.
Then, pitch the solution.

Problem > Outcome > Solution. It seems counterintuitive. Shouldn't the solution come before the outcome? Perhaps, but envisioning the outcome is critical to finding the right solution and inspiring others to make it happen.

I am a B2B product and marketing leader with a history of success driving global revenue, reach, and engagement for companies including Rimini Street, Epicor, Verint, and KANA. My talent is leading international teams and aligning products and services with the business needs of customer engagement and ERP innovators. My prior experience includes software development and marketing for Clarus Corporation and Macy's. My passion is to develop, deliver, and differentiate innovative solutions that tap into computing power to help people and businesses act with more insight, automation, and consistency for better outcomes with less effort.

Here are some examples of my marketing assets and thought leadership. Other examples can be found on the Content and Publications pages.

Video

Trends in ERP - exploring the connections between customer experience a, data, automation, and enterprise technology at Epicor Insights.

Webinar

In this 1to1 Media Webinar, Ian Jacobs of Forrester Research and Scott Hays of Verint, hold a "rapid fire" dialogue and debate 5 key questions seriously smart organizations must tackle for the new workforce reality.

Blog

A selection of blog posts. Boil it down, and customer engagement is about creating better outcomes with less effort, both for customers and the employees who serve them. Do that, and you'll deliver differentiating customer experience that's necessary to win new customers and retain your current ones.